Bethan Armstrong


Sustainablity. The word on everybody's lips in the fashion industry. With the throw away fashion industry becoming a thing of the past, our high street brands are becoming more and more conscious of what they are producing making it much easier for the environmentally conscious among us to shop more sustainably. I have found 3 popular retailers who are offering a more environmentally friendly collection and give a little bit of information on them.

Jacket - H&M  T-Shirt - Monki  Shorts - H&M  Bag - Topshop  Shoes - Castaner

H&M Conscious

My current go-to shop to find something that has been made sustainably, looks stylish and comes with a reasonable price tag. H&M created there conscious range in 2013, aiming to produce sustainable and affordable fashion using sustainably sourced fabrics and/or using sustainable methods. This was the first conscious line that I became aware of and safe to say it doesn't disappoint, with classic and trend led styles that come in a vast size range making it inclusive for all. As well as their conscious line, they also launched the first garment collecting initiative where customers are rewarded with vouchers for donating unwanted textiles to stores.

ZARA Join Life 

A haven for most women on the high street is Zara. With the constant updates of styles and new in pieces, it is probably unknown to many that Zara offer a more sustainable collection. The Join Life campaign offers items created with more ecologically produced fabrics, recyclable packaging for online deliveries and a clothes collecting campaign.  The easiest way to shop this is online as you are able to view the whole collection, however it is stocked in store so watch out for the little JoinLife tags! 


While Levi's do not offer a specific collection, they run multiple campaigns in the aid of becoming a more sustainable brand. The Water<Less innovation means they have saved more than 1.8 billion litres and recycled more than 129 million litres of water so far; as well as the Better Cotton Initiative where they aim for 100% of their cotton use to be sustainably sourced. The Authorised Vintage range, as well as their partnership with RE/DONE means they are able to promote the benefits of upcycling vintage denim.

As I sit here, typing my first post, I am wondering why it has taken me so long to put into words what I have wanted to say. After around 5 years of 'umming' and 'ahhing'  whether to start a blog I have finally found the inspiration and courage to put together the pieces of something I have wanted to do for such a long time.
Despite sounding a complete cliche, I have known from a young age that I had a love for fashion; something that was also known by my parents from the get go since I insisted on dressing myself from the age of 2 and a took any opportunity for a shopping trip (usually leaving with half of the shop in tow).
Over the years that followed, the love I had for fashion grew and the development of Instagram meant posts from the fellow fashion conscious were now at my fingertips. Finding a whole host of bloggers creating content gave me numerous ideas of how to style my outfits, experiment with different trends and develop a serious online shopping addiction. Blogs inthefrow and thestylebungalow have become a weekly, if not daily, viewing for me; with their style, photography and beautifully worded posts inspiring me to create a blog of my own. A place where I can share my passion, creativity and insatiable love for fashion. 
At the age of 22, I write this feeling satisfied that I have found my own style and overcome my fear of judgement so I can confidently share my open & honest opinions and write about the things I love most. While I'm not the girl to look to who will be rocking the craziest new trends, I am the girl who has an unhealthy habit of browsing the pages of ASOS and Net-A-Porter, will overdress for the most menial of occasions and a shoe collection to rival a high street shop.

 So, in a nutshell, I am rather excited to begin creating content of my own, which may not always be the most eloquently written or have the most professional photography but is something I, and hopefully whoever is reading this, will gain great enjoyment from and that's all that matters. 

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